Sponsored Messaging

Sponsored messaging applications consist of marketing activities by adding sponsored text and image ads to the messages users send to each other. Applications can be combined with other marketing activities - such as drawings and contests. Web, WAP, mobile applications and SMS are among channels that sponsored messaging activities can be performed through.

Users send messages by choosing a specific sponsor. Therefore, marketing campaign exactly fits into the permission marketing methodology. Operators generate income by the usage of applications and messaging, advertisers can run more effective marketing campaigns with less budget. Users can benefit from discounted rates or completely free of charge messaging.

Kartaca's solution

Kartaca's Sponsored Messaging Platform allows setting up sponsored marketing campaigns in the first place, and managing them. Text and audio-visual ads can be added to SMS, MMS and WAP Push messages by Kartaca's solution.

Kartaca's solution also offers the client-side applications for Web, WAP and other available mobile channels. Advanced authorization mechanism with a stable workflow including users, agencies, advertisers and operators is provided as well.

Kartaca's Sponsored Messaging Platform can be used on its own or can be easily integrated with other available services by the operators. Besides messaging, publishing sponsored content (publishing paid content for free, but with sponsorship) is also possible.

Overview

  • Web-based user, administration and reporting interfaces
  • Capability of offering different campaigns for different advertisers
  • Workflow management and approval mechanism different authorization levels
  • Various message types (SMS, MMS, WAP Push)
  • Managing text and audio-visual ads for different message types
  • Running dates of campaigns may be specified
  • Ability to limit sponsored messages for any given campaign
  • Various advertising channels for Web, WAP and other mobile channels
  • Reporting on agency, brand, campaign, date, keyword and MSISDN bases
  • Advanced analyzing options for ads
  • Alphanumeric description for messages
  • Black- and whitelist management
  • Advanced integration structure
  • High accessibility and performance
  • Zero data loss thanks to database backups

Contact us for the detailed specification of the solution.

Who can benefit?

  • GSM operators
  • Mobile marketing agencies
  • Other corporate firms/portals
  • Content providers

References

  • Turkcell - SponsorluMesaj